
A value is the regard that something is held to deserve. It is the importance, worth or usefulness of something. Each individual possesses a hierarchy of values. The value on the pinnacle of the hierarchy of values, your highest value, can be regarded as your purpose or telos.
Your values determine how you perceive the world and how you behave.
They determine how you perceive the world because the world reveals itself to you,through what value. Anything which challenges the attainment of high priority values is perceived to be an obstacle. Anything which supports the attainment of high priority values is perceived to be an asset.
They determine your behaviour, because your brain activity changes according to whether you operate on high or low priority values.
When engaging in high priority values your executive centre is activated. This enables objectivity and resilience. You are more willing to embrace both pain and pleasure, darkness and light, to attain your value. When engaging in low priority values your amygdala is activated. This ensures that you seek only prey or pleasure and avoid predators or pain.
At JBC we have one mission, helping you to master your life. No matter where you are in life, we are here to help you. We have three different programs that will allow you to unlock your full potential, by discovering your values and generating a path of the life you truly want to live.
Inner work success produces outer work success.
Start your journey with us today.

Our values determine our life
They are the compasses that guide everything we do. They ground our decision-making and root our actions for a purpose greater than ourselves. In short, they give our lives both direction and meaning, so having a clear understanding of your values is important.
Living according to your values means being the most authentic version of yourself in all realms of your life. Just as your purpose is a compass leading you back into alignment with who you’re meant to be, your values guide you back to who you truly are.
Are you looking to bring your life to the next level?
We are here for you. We are qualified to mentor you in all the areas of your life, from personal to business. We have developed mastery frameworks, working alongside Dr Demartini’s value determination to help you find your values – setting out right habits of effectiveness and giving you the tools to help you to master your life.
Start your value determination here.
